UI UX Design - FAQ

UI (User Interface) design refers to the aesthetic elements of an application. UX (User Experience) design refers to the experience a user has while interacting with the application.  

When a business sells its product or service online or through an app, UI UX design is as essential as sales, branding, or marketing. It directly impacts productivity and profitability.

No matter how many branches it has across the country, its app will be the most important channel for customers to engage with the business, influencing customer satisfaction and ROI.

Each UI/UX project begins with thorough user research and competitive analysis. We develop personas of your ideal users, create tasks we need them to perform on the website, and conduct user and A/B testing to see how they respond. We help you achieve your goals, no matter what your purpose is, whether you have a new product idea or need to work on an existing product.  

The first and most crucial channel through which customers interact with your business is your app or web page, which makes the UX a critical factor influencing customer satisfaction and revenue. 

Depending on the project requirements and nature, the deliverables could vary. Usually, it includes:

• User-research report
• UX audit report (if working on an existing design)
• User persona
• Customer journey maps
• Sitemap
• Wireframes
• UI sketches
• Interactive prototypes
• Design systems

The cost of the services depends on: 

• Expertise level of designer 
• Time taken 
• Required features 
• Complexity of app design