Merck Buddy App
Merck Life Science Private Limited was incorporated in 1986 as a joint venture with Millipore Corporation, USA and became a 100% subsidiary of Millipore Corporation in 2009. Millipore was acquired by Merck Chemicals in 2010, Mar Merck Life Science Private Limited was incorporated in 1986 as a joint venture with Millipore Corporation, USA and became a 100% subsidiary of Millipore Corporation in 2009. Millipore was acquired by Merck Chemicals in 2010, March.
The challenge for Neetable
As email is no more the preferred way of communication, the client approached Neetable with a unique use case: faster, effective and engaging ways to communicate with its partners, dealers and distributors across the country.
Neetable was selected as the technology partner in their mobile-first approach, based on our extensive experience with multi-platform Mobile Apps, deep knowledge of social, event services and product gamification expertise.
FeaturesThe App build by neetable helped Merck with following features:
Allow Merck to share marketing collaterals with partners, dealers and distributors in private social wall.
Training at go
Allow partners, dealers and distributors to access product training content, recoded videos, product brochures etc. via the mobile apps
Offers and Promotions
Allow Merck to share marketing offers via rich push notifications
Allow connected people to play and compete different types of games.
The solution we Provided
We invested significant time understanding the vision for Merck, requirements and wireframes. Parallel teams were engaged to focus on backend and frontend development simultaneously. Our systemic, yet iterative approach involved Merck’s stakeholders continuously allowing for constant incorporation of feedback.