About Merck Buddy App
Merck Buddy is used by Merck Life Science India (formerly known as Millipore India Private Limited) as a platform to share promotional events, offers, training videos, and technical documents with their clients around the world.
Industry
Science & Technology
Business type
Enterprise
Services
Build your ideaChallenges
The email has become unpopular as a method of communication. The client approached Neetable with a unique problem to solve i.e., enable faster, effective, and engaging ways to communicate with its partners, dealers, and distributors across the country.
We were selected as a technology partner for their mobile-first approach based on our experience in multi-platform Mobile app development, deep understanding of social, event services, and gamification expertise.
Solution
Our goal was to develop an app that could enable real-time communication and access to information about events and offers with Merck’s end users.
Our team spent considerable time understanding the vision for Merck, the requirements, and perfecting the wireframe to ensure usability and functionality. Our systematic, yet iterative approach allowed Merck's stakeholders to be continuously involved, allowing their input to be incorporated.
User Interface Design
Features We Integrated
Easy Marketing
Merck can share marketing collaterals with partners, dealers, and distributors on a private social network.
Training at go
Provide partners, dealers, and distributors with access to product training materials, recorded videos, product brochures, etc via the mobile app.
Offers and Promotions
Using rich push notifications, Merck can update users about marketing offers.
Gamification
Connect people through different games and allow them to compete with each other
Result
We developed the Merck buddy mobile application. As envisioned the app was able to unify the different departments of Merck Life Science Pvt. Ltd., enabling its users to:
- View updates on feed
- View upcoming training and events
- Access recorded videos
- Get info about ongoing offers
- Explore brochures and product guides in the library section
Through its user-friendly design and the different features incorporated on the app, we were able to add value and keep users interested in the app usage.
