From the moment you decide to start a business, you have officially stepped into the lifecycle of business. Thus begins your journey, from a spark to startup, and if you are loyal to seeing it through, then onto growth and further maturity phases.
Startup is a phase of business. A phase before the name and fame catches up to you. But it is the turning point which decides if you will make it or not.
You may have an idea. And it may grow to rake in millions. That is definitely the dream, but that may not always be the way your business goes. More often than not startups end up dying where they were born. And unlike the Phoenix, it may not always rise again from whatever is left of it.
It is not uncommon for businesses to fail. It’s fair to say that staying in business is never NOT challenging. All it may take is one overambitious person or a series of bad decisions or maybe market conditions that is out of anyone’s control to bring many people’s livelihood crashing down.
But a startup failing isn’t on one person alone. Many factors can contribute to the failure of a startup. And no, you cannot blame bad luck or market conditions for problems faced by startups. The failure of a startup to take off can be attributed mostly to unpreparedness and lack of capital.
Unpreparedness is actually a very broad term that sums up most of the problems faced by new businesses. For instance, wrong business model, insufficient research on the competition, market need and target user preferences, and so on.
But all said and done, there is a lot to learn from a startup’s failure or success. For example,
Startups often waste time and resources trying to do too much too soon. This hinders the startup's growth, preventing it from meeting its deadlines and delivering its product on time and within budget. First, you must solve a problem for a specific segment of your target audience or audience before you can expand your reach.
When a team grows too quickly, it can lose momentum. In times of stress, there is no clear vision to unify the team.
Product development plans clarify the product's purpose and vision for a startup and are useful when raising funds for the venture. A well-defined product concept explains your business's priorities and demonstrates how you will benefit your users.
Startups should set a goal for their product development rather than determining it as they go. A proper development plan with detailed technical specifications, roadmap and implementation plans can help in this regard.
Assuming you have a solution to a problem that may or may not exist due to insufficient research is one of the most common mistakes that startups can make. This can also be due to biased market research indicating that there is a customer base for the product.
Entrepreneurs may also make the mistake of creating a product that solves a universal problem instead of focusing on a market niche. This results in a product that gives a solution that's too vague to be useful to anyone.
Customers' opinions often differ from your expectations, making it confusing to understand how they feel.
Insufficient market research, ignoring user feedback, and other essential market data can result in the creation of a product that has no value.
The first and most critical step in the development process is analysis of the market, the target users, and competitive environment. This step alone will help to identify if there is a market need for your product. This will help to identify who are your target users, find a niche, and analyze what capabilities can be added to give a competitive edge. This will also help you in the future to evolve and upgrade your product.
Finding insights into what you never considered before may be the most valuable aspect of marketing research, as well as finding out you didn't know what you thought you knew.
Start-ups often believe that they can begin creating their product after defining its requirements. They invest heavily and engage in full-scale product development at the start of their venture.
Startups face problems when they don't do a thorough market analysis of the prototype. Startups tend to hire developers and programmers without establishing market fit.
If you are starting a business, make sure the product you are offering is in line with the market. Make sure that all the features listed in the specification contribute to the product's value in the target market.
It is not necessary to include all requirements in the early stages of development. As a result, your development team will have less to worry about in terms of timeline and budget.
It is always advisable for startups to test their products on a small scale before they fully launch. Start-ups can take advantage of this to gather feedback on their product and ensure its value.
Many startups rush to create a technology solution instead of spending time understanding the end-user preferences and planning their product design. Often, they are faced with the dilemma of adapting the design to the working product resulting in inconsistencies.
Innovative design decisions that haven't been tested in advance can also result in unnecessary budget and time overhead.
Investing in product design early in the process is critical for startups. By doing this, the startup is more likely to create a product that delights users, as it adds value for them. Satisfied users translate into business growth and higher ROI.
Designers and developers should collaborate on their ideas so that the design will function seamlessly and provide better user engagement.
You may be tempted to rush to pick a trending technology (including languages, frameworks, libraries and tools) or incorporate the latest innovative technology such as AI, or blockchain for your startup product development.
Many startups use the latest technologies in their development process without considering how to handle changes in the future. Using unfamiliar technologies may require a larger budget and can lead to delivery issues. It involves higher risk as it is difficult to create a high-quality product or create the envisioned product the way it is planned when a startup is using untested new technology. It can also result in difficulty to test and debug.
When choosing a technology, you need to consider:
You can make this process easier by hiring technology consultants to offer optimal solutions for the success of your business.
Make an informed decision that can strengthen and grow your business. Focusing on a thorough market analysis, feedback analysis of prototype, prioritizing UI UX design and picking the right technology for your product can help in making your startup a success.