How Can You Improve the ROI of an Enterprise Application?

Entrepreneurs and marketers are always on the lookout for ways to improve the return on investment from their enterprise applications so they can maximize revenue from their existing clients and products. Revenue is increased when enterprise applications provide their users with reliable and trustworthy solutions.

But how do we increase revenue for a business app? Let us have a look at it in this article.

Current Scenario of Business Apps

There have been a tremendous number of business apps on the Google Play Store over the past five years. Digital transformation initiatives were already underway in enterprise and tech companies before COVID-19, which only accelerated them.

Google Play Store and Apple Store currently host 2.8 million and 2.2 million apps, respectively. These numbers are growing every minute. As of 2025, it is predicted that the app market will reach $95.2 billion. In light of all the digitalization going on, businesses are heavily investing in application development, which has resulted in more and more applications being released every day.

Companies must focus on driving ROI from their software investments to remain competitive and meet the demands of a global, post-COVID world.

What is Mobile App ROI?

Many businesses investing in digital platforms are concerned about increasing the Return on Investment (ROI) through business apps. Apps play a huge role in growing your business, and the corporate world is just getting started understanding how these apps can improve ROI.

But what exactly is mobile app ROI?

You measure ROI (return on investment) by the amount of money you gain from your mobile app investment. In order to sustain the growth of your organization, measuring and analyzing ROI is crucial. A mobile app's return on investment is equally important with regard to marketing investments. In this way, marketing expenditures are justified.

How to Improve Your Company’s Software ROI?

Your company can increase its software ROI in two different ways. One is, driving adoption and the other is, reducing SaaS waste.

Here are some tips to drive adoption and reduce SaaS waste in your organization, ultimately increasing software ROI.

Training Plan to Familiarize with the Newly Launched App

To support your software implementation, create an onboarding plan that ensures your employees are trained on all new applications before you implement a change. The adoption rates of technology among employees will be low if organizations do not train them properly.

If not trained properly, employees won't use advanced feature sets or will struggle to find value in a tool, reverting to old practices that make sense to them. If enterprises fail to adopt digital solutions, they may incur hundreds of thousands of dollars in costly software implementation costs.

On-Demand Employee Support for New Applications

You will need to invest in more than a one-time training process and onboarding process to get your employees fully accustomed to and able to use complex enterprise software. It is imperative for organizations to invest in a strategy for on-demand support for their employees that includes efficient process documentation tailored specifically to the needs of employees in each department and role within the organization. Team members can find solutions to problems they're experiencing with an application without leaving the app to do so.

In addition to providing in-app guidance and on-demand employee support content, digital adoption platforms can also offer embedded FAQs, step-by-step flows, tooltips, etc.

Create Processes for App Purchasing

Software tool purchases should be managed by leadership teams. Organizations with large teams can become siloed, even within a single department. This can lead to the purchase of a variety of tools to accomplish the same task.

Does another department in your company use a different tool than the one your team uses to solve the same problem? The solution to this problem would be to implement a documented procedure for app purchases. Employee requests for new software must be streamlined so it flows upstream to managers, department heads, and then the IT department, potentially detecting and reducing SaaS waste multiple times during the process.

Determine Software Ownership

The process of app purchasing goes hand in hand with identifying the ownership and purchase processes of software. Define: 1.Who is allowed to make purchases? 2.Who is the most familiar person in the organization with the technology used?

If a new system is identified as a need, assign someone to coordinate the software research and buying process. This person will be responsible for:

• Creating a list of required features
• Identifying which software will be the best fit
• Obtain leadership buy-in
• Leads onboarding and training
• Drives adoption and provides continuous support
• Conduct a biannual audit of app licenses to avoid paying for unused licenses

Optimize Your IT Spend with SaaS Inventory Management

There are many different software tools that can be implemented in thousands of ways by organizations. From solutions that span the spectrum of core systems that all B2B companies require to the type of software that is built for niche industries and team-specific applications, there are thousands of tools out there for enterprise application.

Blissfully and Zylo are some of the widely used SaaS management platforms that provide organizations with the ability to reduce their SaaS expenditures and optimize their overall IT costs. Yes, the software can be expensive but a successful implementation plan will decrease your operational costs.

The core features that these tools provide include:

• Elimination and consolidation of redundant software by identifying duplicate software usage across your organization's teams and departments.
• Find tools that have been abandoned, have a poor user adoption rate, or are not being used frequently enough to justify their purchase.
• Tracks software licenses in order to identify unused licenses and recycle them.

Allow Bonding Time with the Users

Will your users have to encounter a signup option as soon as they open the application? If your answer is yes, chances are you are losing users.

Rather than a quick sign-up process, give users the option of navigating intuitively through the app and encouraging them to sign up later. It is more likely that a user will sign up once he or she has experienced the features, functions, and performance of the application.

Ensure Smooth UI/UX

The appeal and aesthetics of your application are two of the most powerful ways to boost its acceptance. Users must be impressed and interested from the very beginning. If the content and layout of your website are not appealing to your visitors, more than 1/4th of them will leave the site. And according to 48% of respondents, the design of a business page influences the credibility of the firm. Design should be clear enough to let your users know where to move their cursor, which button to click, and many other things.

Keep the Application Iterative

You must plan for repeated iterations if you hope to increase the ROI of your business application. Observe which features employees interact with the most and get their feedback. Employees should be able to raise all points regarding app features frequently so they can be addressed as they arise. Developing a flawless business application isn't possible from day one. The most effective way to make your business application unique and efficient is to keep implementing A-B testing. And before you know it, you will have an application that your employees love.

Encourage Participation from The Employees

Employee participation is the biggest problem organizations face, according to research. Usually, employees are uninterested in any changes that take them away from what they are familiar with and comfortable with especially if they belong to an older generation of users.

Offer Speed

Speed is what defines the first generation of digital natives today. Nowadays, people are not willing to put up with slow speeds, whether they are viewing tedious content or interacting with applications. As enterprise app developers of your business software, we focus on optimizing the app to offer better performance and high speed by reducing the image size and eliminating redundant features that slow down application loading times.

Make Domain-Specific App Segment

A common complaint among business app users is that the application has too many features. The result is that a team belonging to a particular domain is subjected to view features that aren't even relevant to their work. Having a quality enterprise application that enables, instead of limiting, should be a must.

Reduce the Customer Service Cost

If you use automation software to manage most of your customer service, you can save money on expenses associated with manual handling. On most websites and applications, chatbots are now becoming increasingly popular. The chatbot attempts to communicate with customers before a human customer service representative can help.

As a result, costs will be reduced and a classification system will be created based on the needs of customers. The chatbots can handle simpler, smaller tasks, allowing human support for more complicated tasks.

How to Estimate the ROI of your Business App?

ROI is usually calculated as follows:

(Gain of investment – Cost of investment)/ Cost of investment

It can be confusing and complicated to calculate the return on software investments. The ROI for software will never be completely accurate since technology applications impact virtually every facet of your organization. However, you can develop a solid formula that can quantify the ROI for software.

You should prepare your software implementation for success by defining potential ROI in advance. Afterward, you can check the returns and costs for these areas.

To calculate ROI correctly, two reports should be created. A worst case scenario report will show the lowest feasible return on software investment, whereas a best case scenario report will show the highest possible return on investment. This gives you a realistic idea of what a technology ROI might be for your leadership team.

To calculate ROI for your business app, you can follow the following procedure:

Your first step should be to calculate the total cost of making your application. Using this information, you will be able to get an idea of what mobile application development costs.

In the second step, you evaluate whether the app delivered the results you anticipated. By utilizing KPIs (Key Performance Indicators), you can do that in a meaningful way.

In order to evaluate effectiveness, it is useful to use the following KPIs:

• Sales data
• Amount of paperwork
• Field expert's response time
• Total development cost

When you have the before and after numbers for these KPIs, you can proceed to step three.

A business mobile app ROI evaluation concludes with the calculation of ROI. As a result, you have the opportunity to analyze the effects of the investment you made when developing your business application.

Conclusion

An entrepreneur who is smart will take advantage of any opportunities that come his/her way to generate huge returns. Make your business app more profitable by investing in enterprise mobile app development with a reputable business app development company like Neetable. Secure your company's future with a competent application.

Make your enterprise applications that are robust, secure, and high-performance by working with our team of enthusiastic mobile app developers. As a leading global provider of mobile application and software development services, Neetable provides high-quality services to its clients around the globe. Since ultimately, the success of your business is dependent on the profitability generated by your mobile apps, our skilled team knows what it takes to create an app that is successful. We can offer an all-encompassing solution to boost a client's productivity.

FAQs

Q. How can we increase the ROI for our enterprise mobile app?

A. Continuously iterate the application

• Increase employee engagement
• Increase speed
• Make domain-specific segments
• Appealing UI/UX
• Innovative feature set
• Interactive technology
• Increased security

Q. What is considered a good engagement rate for an enterprise app?

A. A good engagement rate ranges between 0.04 to 16% depending on the platform developed and also the type of business. The definition of engagement varies from industry to industry. It’s not just a comparison of numbers as the engagement rate of an app is governed by multiple metrics such as daily usage rate, retention rate, exit rate, etc.