How White Label Software Development Works? - Benefits and Costs

Increase revenue and reach new markets with white label software development. Rather than developing software for every market, they can create one product and then rebrand it for multiple companies to sell.

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White Label Software Development

Business owners are increasingly embracing mobile applications, as well as trying to grow their mobile presence. If you're a business, a software company, or an advertiser, you can take advantage of this trend.

It is, however, white-label apps that are the fastest and easiest way to fully capitalize on the demand for mobile devices.

But what exactly is a white label app? How can you create one that increases your profits? Let's talk about white-label application development, its benefits, challenges and examples of white-label app architecture.

White Label Software Development
What is White-Label Software Development?

What is White-Label Software Development?

One company develops white-label software, which is rebranded and sold as its own product by another company. Developers of software (the "white label provider") are typically invisible to the end user, while resellers are allowed to put their branding and names on the product. Resellers can offer their clients white-label software solutions without having to invest in software development or maintenance.

SaaS is usually the model for selling White Label Software. By subscribing to the software, a company is renting or leasing the software. This allows the customer to use the software as-needed and cancel their subscription at any time. As an alternative, customers could purchase a perpetual license, which would allow them to use the software indefinitely after paying a one-time fee.

How Does White Label Software Work?

It's already clear that white label products are re-brandable and re-sellable.

There is a supplier who makes white-labelled products. Imagine it is antifraud software. There is no branding on this software. There is no logo, name, or label on it.

Afterwards, the supplier sells their product to a reseller, either another company or an individual. Upon request, they can modify it according to their needs, add the logo, and adjust the branding.

Customers purchase the product from the reseller. White labeling relies heavily on anonymity. Thus, consumers do not know that the software was once white-labelled.

Benefits of White-Label Software Development for Businesses

It is possible for businesses to enhance the brand image of their company by utilizing white label software development services.

Saves time and money

In spite of having the best developers and designers on your team, product development is still a time-consuming, costly, and complex venture. It takes a long time to develop visually appealing, technically sound, and error-free software.

Customers will have access to training materials, FAQs, and a support team to help them. When you subscribe to white-label software, you can save time and money that can be better spent marketing, branding, and commercializing a product that already works and has already been tested by users. 

More products or services

White label software lets businesses offer their customers a broader range of products and services without investing in the development and maintenance themselves. Developing new products or services in niche markets can be done without spending a lot of money on research and development.

Ability to scale

Without hiring developer staff, white-label software helps firms scale their offerings quickly and cost-effectively. Business owners who do not have the resources to hire a large development team may benefit from this type of service. Those organizations who have a solid financial foundation and who are recognized in their industry and market can also scale up and grow their business more efficiently and effectively.

Marketing and branding

As we have already mentioned, the defining characteristic of white label software is its ability to be customized to display your brand colors and overall visual identity, thereby giving the software a personalized look and feel. Each time the end user navigates and opens the software, they will see your brand's name and logo. White-label software can help companies differentiate themselves from their competitors by complementing existing products and services. Businesses can enhance their brand image by introducing new products or services under their brand. 

By providing certified and reliable products under your own brand name, white-label software can help increase brand awareness and recognition.

Ability to adapt

Resellers that require unique features or functionality can benefit from white-label software development because it can be customized to meet their specific needs.

Assurance of quality

Professional software developers, who have a track record of delivering quality software, usually develop the software. So when a company uses white label software, they can be sure it's high quality and bug free. Moreover, the best white label software developers always improve their products, add new features, and respond to customers' feedback. This results in the software being equipped with the latest cutting-edge technology.

Customer service

Every now and then, it's crucial to conduct an application security audit, which can be time-consuming and expensive to do internally. White-label software developers also provide technical support and maintenance to resellers to make sure the software works. Keeping the product up to date and secure will be done by a team of experts. 

How Does White-Label Software Development Save You Money?

  • Development cost
  • Maintenance cost
  • Cost of testing
  • Budgeting for infrastructure
  • Licensing fees
How Does White-Label Software Development Save You Money
White-Label Software Development Process

White-Label Software Development Process

  1. Determine the target market and the specific needs of customers in that market in order to develop the product or service.
  2. Create a minimal viable product (MVP) that addresses those needs as well as includes all the key features that the market requires in a product.
  3. You may want to test your MVP with a small group of users in order to get their feedback and make any necessary changes to the product.
  4. As soon as the MVP has been refined, the implementation of the full software product can begin, incorporating additional features and functionality as necessary.
  5. Provide the opportunity to customize the software according to the specific needs of each customer by adding a new brand or rebranding the software, for example.
  6. To ensure that customers are able to fully utilize the capabilities of the software, develop comprehensive documentation and training materials.
  7. The software is continually updated and improved based on feedback obtained from customers and trends in the market.
  8. Make sure that you provide complete support for your customers so that any issues or questions they may have can be addressed quickly.

What's the Best Way to Develop White Label Software?

Developing successful white-label software involves:

Understand the target market

It is essential to have a clear understanding of the target market and their specific needs to develop a software product that meets those needs.

Flexibility & customization

Customer needs should be met with flexible and customizable white-label software. The options may include rebranding, integrations, and feature additions or deletions.

Build to scale

The software should be able to scale to meet the growing needs of customers, whether it be in terms of additional users or increased functionality.

Assure quality & reliability

Software should be of high quality and reliable to ensure that it meets the expectations of customers and can be trusted to perform as promised.

Support and maintenance

Ensure that all issues and questions are addressed promptly with a comprehensive maintenance plan. This includes documentation, training, and technical support.

Continuous improvement

Software should be continuously updated and improved based on customer feedback and market trends to ensure that it stays relevant and competitive.


Software should be designed with security in mind and should be able to protect customers' data.


The software should be cost-effective for the customer, both in terms of the initial purchase price and ongoing maintenance and support costs.

White Label Software Examples

Benefits Of Dating apps

CRM (Customer Relationship Management) software

CRM software is often used by businesses to manage customer interactions and sales processes. A company can customize this software with its own visual identity.

E-commerce platforms

Many businesses use white label e-commerce platforms to create and manage their online stores. These platforms can be customized with the businesses' own branding and can be used as their own software.

Marketing Automation software

Many businesses use white label marketing automation software to automate their marketing tasks such as email campaigns and social media management. They can be customized with their signature branding.

Video Conferencing software

Many businesses use white label video conferencing software to conduct virtual meetings and webinars. Additionally, these software can be customized with the brand and logo of the reseller company.

Mobile app

Many businesses use white-label mobile app development services to create mobile apps for their customers. Businesses can use these apps as their software and customize them.

Online payment gateway

Many businesses use white-label online payment gateway services to process payments on their websites. Businesses can customize and use these services as their own software.

How to Choose a White-Label App Development Company?

Outsourcing a white-label development company is similar to outsourcing any other project type to a software development company. A vendor's experience, expertise, pricing, communication style, testimonials, cultural fit, or whatever else you might need from your outsourcing strategy should all be taken into account. Although, you'll need a partner with proven experience building white-label solutions in your niche. 

What is the Cost of White Label Software Development?

There are several factors that affect white-label software development costs, including the scope and complexity of the project, the development team's experience, and the technology used. Depending on how complicated and feature-rich your application is, the cost can range from a few thousand dollars to hundreds of thousands or even millions. Getting an accurate estimate for your project is best done by consulting a top white label software development company.

Why a White Label Solution is Easier Than Building Your Own

Why a White Label Solution is Easier Than Building Your Own?

With a white-labeled software platform, companies can often get fully functional and proven software up and running in less time and with significantly less investment than building an entirely new application from scratch. Many businesses use white labeling to expand their services, enter new markets, or develop supplementary services they don't already offer.

When you don't have the resources, time, or technical knowledge to create your own solution, white labeling can be a good option. With white label software, you can:

  1. Develop new products and test them.
  2. Boost your brand's image.
  3. Keeping customers happy.
  4. Improve your product's marketability.
  5. Reduced startup costs.
Recent Works

We have created many mobile apps in iOS, Android for all kind of businesses. Among them few are top downloaded Apps. See here are some of our works how Neetable is helping teams build amazing products.


There's no doubt that white labeling is a smart way to break into the app market. White-label solutions often suffer from many limitations, including the fact that they are not scalable or customizable. Neetable is a reliable and top white label software development company that can help you build original, flexible, and secure apps.