Merck Buddy App

Merck Life Science Private Limited was incorporated in 1986 as a joint venture with Millipore Corporation, USA and became a 100% subsidiary of Millipore Corporation in 2009. Millipore was acquired by Merck Chemicals in 2010, March

Problem Statement

As email is no more the preferred way of communication, the client approached Neetable with a unique use case: faster, effective and engaging ways to communicate with its partners, dealers and distributors across the country.

Neetable was selected as the technology partner in their mobile-first approach, based on our extensive experience with multi-platform Mobile Apps, deep knowledge of social, event services and product gamification expertise.

Solution

We invested significant time understanding the vision for Merck, requirements and wireframes. Parallel teams were engaged to focus on backend and frontend development simultaneously. Our systemic, yet iterative approach involved Merck’s stakeholders continuously allowing for constant incorporation of feedback.

App Features

Easy Marketing

Allow Merck to share marketing collaterals with partners, dealers and distributors in private social wall.

Training at go

Allow partners, dealers and distributors to access product training content, recoded videos, product brochures etc. via the mobile apps

Offers and Promotions

Allow Merck to share marketing offers via rich push notifications

Gamification

Allow connected people to play and compete different types of games.

Tools and Technology

Native iOS App using Swift

Native Android App using Kotlin

Admin Console using ReactJS, NodeJS

UI design using Adobe XD

Google Cloud Platform

Google Analytics

Firebase

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