As email is no more the preferred way of communication, the client approached Neetable with a unique use case: faster, effective and engaging ways to communicate with its partners, dealers and distributors across the country.
Neetable was selected as the technology partner in their mobile-first approach, based on our extensive experience with multi-platform Mobile Apps, deep knowledge of social, event services and product gamification expertise.
We invested significant time understanding the vision for Merck, requirements and wireframes. Parallel teams were engaged to focus on backend and frontend development simultaneously. Our systemic, yet iterative approach involved Merck’s stakeholders continuously allowing for constant incorporation of feedback.