15 Web Design Trends For The Year 2019

By Puneet Jain
on April 7, 2020
K

Take a look at the 15 web designs that are currently being used to engage users and help decrease bounce rate of your website.

The world of web design has been changing rapidly too. In fact, the changes have been significant every year. Aesthetics of the website commands great respect over stuffing everything on the landing page. Viewers don’t like banner ads and businesses are ceding power to their customers to please them by finding newer streams of income other than running ads on the website.
With a focus on user interactions, illustrations over stock photos, and machine learning, the web design world right now is opening up itself to so many changes that you need to be on top of the trends so as to not miss out on the new things that are creating waves.
Neetable has collated these 15 web design trends for the year 2019 with inputs from our design experts and from designers around the world. If the trends are anything to go by, then the addition of technology and user experience are the ones that will dominate in the immediate future.

1. Videos

Videos were an in-thing in the year 2019. With fast Internet speeds available in many countries, watching a video on the landing page was no more a difficult thing for the visitors. While videos do attract attention, make sure that it is coupled with the right kind of copy. Use videos to make visitors understand the benefits associated with your product. Often referred to as ‘explainer videos,’ these are 2-5 minute videos that explain the visitors about how the product/service is going to help you.

Find the right hook for the visitor so that they watch the entire video and you are able to bring them deeper into your sales funnel

2. Micro-interactions

One of the most important aspects of design is to understand that each of the points where your customer interacts with you should be smooth and easy to navigate. Take the time to understand how each customer will interact and use clickable elements like buttons, checkboxes, and navigation to make it as interactive as possible. UX experts say that there is a lot of effects from these micro-interactions if placed well. Do not overdo it, but ensure that you create a space for the users to interact with the website in ways that will hook them to the website.

3. Displaying website copy

Creating mounds of text isn’t going to help your case if the right intent is not matched with the correct placement of your copy. Using colors, contrasting fonts, line spacing and a lot of whitespaces help with the content on the landing pages. Your web designer should directly work with your content and marketing team so that there is an understanding of how the final output will look like.

4. Illustrations and Visuals

The kind of effect that powerful illustrations have on a website’s design is immense. You can convey a lot of information with very little. Portray powerful emotions by being unique and original. It helps with your branding as well. Do not indulge in borrowing concepts from famous places. It is easier to create illustrations when you have a greater idea about your customers.

5. Geometric shapes

Some of the most well-designed websites this year have used colorful shapes on the website. With vast improvements in web design technology, designers can express themselves with even more creativity. Circles, triangles, rectangles, hexagons, and tilted squares are some of the most popular shapes that are being used.

6. Typography-based layouts

Typography is taking over the design world, and rightly so because the right words and fonts bring in a lot of meaning. There was a time when typography wasn’t welcome in the web design world thanks to a lack of fonts and the technology at that time just didn’t accept it. Words do have a say in the design and typography is the best example for it.

7. Moving elements

Using animations to enrich the site is a great idea. The only problem with animation is that it can decrease the website speed as the page becomes heavy to load. But using them in the right way can increase the quality of interactions you have with your customers. There are tools that offer animations that bring your website to life. CSS and JavaScript offers options to animate interfaces and uses a lot of parameters like blending models, easing curves, filters, and so on.

8. Emotional design

Businesses need to establish an emotional connection with their customers. What better way than to use design to convey emotions to your customers? There are different types of emotional connections that you can create, ranging from joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Use the right color and illustration to convey the emotion that you want for your business.

9. Serifs on landing pages

A few years ago, using serifs on your website design would have been looked down upon. Designers have become daring these days, and in the right way, which means that they break down conventions, including using serifs on websites. Serifs are brilliant for decorative purposes and for emphasis.

10. Chatbots galore

They have finally arrived and how! Chatbots have become essential for communication with customers since it reduces the need for a live chat agent, by a huge margin. With rapid advancements in AI and Machine Learning, their utility and effectiveness have become more pronounced. The customization that it can offer makes it a must-have on your home page. With a friendly face, it gives more power to the interaction and gives your users a much better experience.

11. Minimal designs

Minimalism will never go out of style. It is classic, timeless, aesthetic and pleasing to the eyes. There is little distraction when there are minimal elements on the website. A minimally designed website will direct the visitor to the right thing that you want them to watch. Minimalism will continue to rule the roost for a long time in the world of web design.

12. Diversity

The Internet is consumed by people around the world. You have people from different countries, gender identities, cultures, ages, traditions and so on who might be your potential customers. People hate stock photos these days and if you keep using them instead of identifying with customers of all types, you might be in for a rude shock if someone calls you out.

13. Voice Interface

Voice-command interfaces reduce the time and effort taken for a user to interact with you. Imagine using voice commands to log in to a website instead of having to input the username and password. Voice will account for a lot of searches in the future. Google says that more than 20% of all searches are voice.

14. 3D

3D technology has grown in numbers and the demand for it is only going to increase. With 3D printing becoming popular, it is imperative that using 3D design elements into your website will make sense too. Vectary is a popular 3D design tool. Poly, Sketchfab, and MyMinifactory are 3D communities that you will love.

15. Great writing

Right design combined with great writing is a powerful combination that can sway and capture the attention of your visitors. If either of these two is absent, your customers would feel the difference. Offering a distinct visual perspective with impeccable storytelling creates an unmatched experience for the end-user. When you take away all the design elements from your website, the only aspect of your website that is remaining is words. Words communicate to your customers in a way that visuals never can. Words make a customer fall in love with your offering.

Conclusion

No matter how many design trends come and go, remember this one thing, never ignore the basic principles of web design. If you are a company that is into providing web design services, then ensure that your only aim is to keep the user on the website for a longer time with your design. Just because a design type is trending, do not rush to add it to your website. Most of them might not be relevant for you at all. Only inculcate the ones after discussing with all the stakeholders including your web design team and then make a decision.